Whilst reports on Friday suggested that pre-orders of the 5c hadn’t exhausted supply, the queues outside Apple stores for both iPhones and stories of shortages of the 5s hinted that sales would exceed the record of five million sales set by the iPhone 5. But even the most bullish analysts, typified by Piper Jaffrey’s Gene Munster who predicted record sales of between five and six million units, didn’t expect the figure to be nearer ten million. Those same analysts are now revising their outlook for Apple’s stock which, at the time of writing, had risen by more than 3% since opening this morning.
‘This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,’ said Tim Cook, Apple’s CEO. ‘The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.’
One reason for the huge jump in first-weekend sales is that the 5c and 5s went on sale in China on launch day, the first time that has happened. Sales in China, according to The Guardian, are believed to have accounted for a third of the total.
Apple didn’t break down sales by model, but reports suggest that the 5s outsold the 5c by around 2 to 1.
Also today, Apple announced that iOS 7 has been downloaded to 200 million devices, making it the fastest rollout of any new version of iOS. The LA Times reported that more than 50% of all iOS devices are now running iOS 7.