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Even though it may not exactly seem like a big deal, your website’s loading time is actually an important factor in determining its success. For starters, the lower your loading time, the less users will feel compelled to leave your website due to the pages not loading fast enough, consequently reducing your bounce rate and yielding you more clients as well as certain search engine optimization benefits. Naturally, being that it isn’t considered an important factor by everyone (although it should), there aren’t many guides on how to reduce your website’s loading time, and so here are seven tips to help you out with that.

1. Choose a Good Hosting Service

First of all, the quality of your hosting service is the first thing that determines how fast everything is going to load. While it may be quite tempting to go for a cheaper service that is a bit slower, it’s not a course of action that is recommended for you’ll probably end up getting the short end of the stick. You should instead make a list of the most highly-praised hosting services and choose one amongst them, balancing your need for speed with the amount of money you have. Some of the hosting services that will without question provide you with a very fast speed include Host Gator, Dream Host and GoDaddy.

2. Go Easy on the Plugins

A mistake most new bloggers make consists of stuffing their website with various plugins, feeling that each and every one of them is mandatory to their success. However, that is not the case, with most plugins actually being superficial and useless in the end, not to mention that having too many of them on your website will only contribute to making it run slower than it should. As a matter of fact, more than 4/5 of the time spent loading your website is dedicated to the plugins themselves, so the less you use them, the faster things will go.

3. Don’t Dabble in the CSS Code

If you aren’t exactly sure of what the CSS code is, what it does or how to use it, then it is recommended you stay away from it. Many new bloggers follow what they read in various online guides, messing with the CSS code, ultimately making it defective and increasing their website’s loading time. Regardless of what you may read in a guide, if you don’t know about the CSS code, do not modify it.

4. Crush your Images

Images are some of the heaviest content present on a website, and having too many non-optimized pictures on yours will make its loading time skyrocket. Not only should you try to reduce the sheer amount of images used on your site, but you should also take the time to crush them, meaning to reduce their actual and file sizes without losing quality. There are even some plugins out there which were specifically designed for the optimization of images on your blog, so you may want to look into them as well.

5. Clear your Cache

As time goes by, your website’s cache will grow bigger and bigger, effectively slowing the site’s loading times. The easy answer to this problem is to simply clear out your cache, something you can easily do with the W3 Cache Plugin, a little program designed to periodically clear out a website’s cache and prevent it from slowing down its loading times.

6. Install a Mobile Plugin

With the invention of smartphones, more and more people are using them in order to navigate websites, to the point where, according to a survey, around 40% to 50% of internet users have gone mobile, at least for the majority of their needs. You can easily reduce your website’s loading time on a mobile phone by installing what is known as a mobile plugin which has for purpose to optimize your website for cell phone usage, with one of the main benefits being a reduced loading time.

7. Get Rid of All Broken Links

As your website develops and accumulates an increasing number of links, some of them are going to end up dead over time. Having dead links here and there on your site weigh down on the loading time for no good reason, and so you should definitely look into using a link checker program. As its name implies, it is a piece of software that analyzes all of your site’s links, telling you which ones are broken so that you can get rid of them for good.

Author Bio:
Jason Smith is an online manager for Right Lawyers – who have good knowledge about frequently asked divorce questions. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Categories: Technology

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