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It’s been nearly two months since The Atlantic Media Company launched Quartz, a digital-only news publication for business readers, and traffic is growing at a steady clip. The news site pulled in 840,000 unique visitors in October and 860,000 visitors in November, per numbers provided by a Quartz spokesperson via Omniture.

Quartz, like The Economist and the Financial Times, covers global economic news through a macro lens. Its tone, however, is less formal and more conversational than your average business publication — it’s more “webby,” you might say. With an editorial staff of 25, its coverage abilities are somewhat limited in scope, and so Quartz opts to go deep on a few key topics,…
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