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LG wanted some publicity for its G2 smartphone, which launched last week in the U.S. and South Korea. The company didn’t, however, bank on the kind of publicity that involves bodily injury — but that’s exactly what it got after an event in Seoul this weekend.

The idea behind the event seemed innocent enough. Around 100 colorful helium balloons were arranged into the form of the letter G and the numeral 2; attached to each balloon was a coupon that entitled the recipient to a free smartphone

Prompted by LG’s efforts on social media, hundreds of Koreans gathered to catch the balloons, and many people came up with inventive ways to do so. For example, one guy brought a bug-catching net. However, not all methods were harmless. Multiple attendees were armed with BB guns to shoot down the balloons. One lady even carried a spear, as you can see on the report from Korean TV below Read more…

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