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Two glasses companies have a revolutionary idea: Spectacles should be cheap, and anyone who needs them should be able to have a pair.

Warby Parker pitches its product to customers as stylish specs. But underneath the chic is a business model set to change the way glasses are distributed. For each pair sold, the company donates another to VisionSpring, a non-profit dedicated to selling those donated glasses in poorer communities worldwide.

The companies strive to empower those associated with Warby Parker glasses, and aim to make a huge dent in the 700 million people worldwide in need of glasses. Read more…

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Categories: Internet Marketing

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