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Having a website is not enough for commercial success. Citations are equally important. They mention of your business name on other websites. Although the appearance of the name is enough, it is important that the contact address and numbers related to your business are also included in the citation. In this manner, your company will not get mingled with other businesses that are of a similar genre or possess similar names and become inconspicuous.

Why does your business require citations?

The foremost benefit of having citations is SEO advantage. Search engines like Google put a greater value on all those businesses that have citations. Actually, whenever someone searches for your business, the search engine spiders look for citations over the web.

If they find them easily and in authentic places, then they validate your online presence. Hence, the more the number of citations, the better it is for your business.

Another important usefulness of citations is that it casts a good impression on the prospective clients. When you list your business on numerous websites, you increase the possibility that the search engines find your business more convenient than that of your competitors’. Hence, your business gets better exposure.

Do you wish to know How To Get Local Citation For Your Market? Read on and learn the effective ways:

Target the local directories

While looking for a neighborhood business, people hardly use the global search engines. Instead, they use the online local directories that provide detailed information about the concerned business.

Therefore, having citations in these directories will be highly beneficial. You can get the names of the directories that list businesses by typing in your city name + the name of your industry.

Check what your competition is doing

If you find that your rival is more popular than you are, then the reason could be the citation sources that he uses. For learning the names of his sources, you need to search the web by typing in the rival’s business name and his contact numbers in quotes.
The result page will display the names of the sources on which he relies. You should get your company listed on these websites and earn citations.

Get social media accounts for your business

Do not think that social media is consequential only for big businesses. Your business too can leverage from social networking sites like Facebook and LinkedIn. Make sure that you complete the contact information page on your accounts, as it will help in your local SEO.
Keep an eye on blogs providing local listings

Search online for those blogs that focus on listing the different categories of business. You should get your business listed in these blogs.

Search by typing City name + blog. You can add an industry name with ‘blog’ for better search results. For instance, the term ‘nursery blog’ is suitable for getting a list of blogs that are dedicated to local nurseries.

Local dailies are good areas too

Look online for all the local dailies in your city. These newspapers have a section meant for listing the local companies. Since many people read these papers, you will not only get better SEO but also enjoy the opportunity of gaining genuine clients.

Consider certain factors before choosing sources for citations

The internet is full of sources that can provide you with citations effortless. However, it is important for you to confirm the authenticity of these sources before listing your business with them. A host of spam sites use links from different sites, like yours, to meet their selfish ends. Such spam sites are penalized from time to time by Google. If you associate your business with these sites, you could also be penalized.

Therefore, consider the following questions before selecting a source:

Is even one of your competitors using this source?

Of course, the level of authenticity of a citation source increases manifold when your competition has been using it.
How much popular is it over the web?

Type the name of the source and check how many websites or articles are recommending it. If you find any reviews, do not forget to read them as well.

Does the source have a trustworthy domain name?

Download the plugin that tells about the PageRank of the source. If the website’s score is close to 10 then you can trust it.

How much detail of your business does the citation source require?

A good source will require you to fill detailed information about your business. It ensures that your business has unique information, which will set it apart from that of your competitors. Consequently, the search engines will be able to locate your company more easily.

Author Bio
Jason Smith has been in the internet marketing industry for more than 6 years. He is an expert on SEO & PPC tactics. In his free time likes to write on muscle development and aquatic therapy plunge pools to create the ultimate muscle recovery.

Categories: Internet Marketing

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