What is the most important factor that can help your business grow? Now that may sound like a silly question. Many would say it is the product or the service you have to offer. However, believe it or not, having a good product or a quality service is just one factor of running a successful business. The other factor involved is marketing your product or services. Yes, major brands today spend millions of dollars a year in marketing their products and services to grow awareness among customers and overthrow any competition they face in the market. While big brands spend liberally on their marketing campaigns, smaller brands may not be able to afford such grand marketing campaigns. Then what are the options available for smaller businesses? Well there are many marketing techniques that could be employed by small businesses that can help them attain a steady growth and increase their brand awareness. In this article, we will particularly discuss about E-Marketing as your marketing tool for increased business growth.
What is E-Marketing?
E-Marketing involves anything that is done through the internet or digital media to sell a product or services. By means of E-Marketing, businesses can form a strategy to dispense the right message about their products or services to their prospective clients. Any activity or process that is strategized with the idea of finding, attracting and retaining customers, and executed with the help of internet or digital media becomes a part of E-Marketing. E-Marketing has a much wider range and options when compared to other conventional marketing methods. E-Marketing not only refers to marketing done via the internet but also involves marketing that is done through e-mail and wireless mediums. E- Marketing involves the use of a website along with other marketing techniques like search engine marketing, social media marketing, viral marketing, affiliate marketing, email marketing and so on.
What are the benefits of E-Marketing?
The popularity of the internet has grown enormously in the past few years. Businesses around the globe have grown to learn the importance of having an online presence and the positive effects it has on sales growth. E-Marketing combines flexibility and cost effective techniques to give small businesses the opportunity to access a global market with a marketing approach that can be strategized, implemented and monitored with ease. Some of the benefits that E-Marketing offers small businesses are as follows:
a. Global Reach: With the internet, reaching millions of people in any part of the world with your product and services is just a matter of clicking away a few keys. The internet enhances your chances of finding new markets and thus offering you the opportunity to go global.
b. Cost Effective: Compared to other traditional marketing methods, E-Marketing can help you gain a wider reach and target your customers with more effectiveness at a very low cost.
c. Round the Clock Marketing: E-Marketing makes it possible for your customers to reach you even after your office hours. Your website becomes your customer interaction tool which can help your customer contact you and know about your products.
d. Measuring effectiveness: An E-Marketing technique when implemented properly, gives you the benefit of being in control always. You can measure the success of your marketing campaign and can build a database of your prospective customers and generated sales lead.
Traditional marketing techniques would need experts to strategize and implement the various aspects of it if desired results are to be achieved. E-Marketing is no different in this aspect; it is always good to have the help and guidance when it comes to strategizing and implementing E-Marketing. If you have an in-house team of experts who can take care of this aspect, you surely can work it out with them. However if you do not have such a team and would like to keep the cost low you may explore the options of outsourcing it to an E-Marketing service provider. These providers have the needed expertise to help you successfully implement your E-Marketing campaign and make your business grow.
About the Author:
The author is associated with OM Software. It’s a leading website design and development company specializing in graphic design, ebusiness solutions, custom software application, ecommerce website development, mobile business technology, CMS and search engine marketing services.