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Guide to Blogs Design: Part 1

Keyword Research

In order to obtain a high page rank in search engines, it’s imperative to carry out an extensive keyword research, using tools such as Google AdWords. In order to carry out your keyword research using Google AdWords, you need to have a Google account, which is freely obtainable from Google. The research involves the following steps:

  • 1. Login to your account, and on the Reporting and Tool dropdown menu, click on Keyword Tool, and you will be presented with a page similar to figure 1 below.
  • 2. Enter your keyword or keyphrase that you wish to research in the appropriate box. At this stage you should not have a website, so that box can be left blank. Select a category from the dropdown list and click Search. The results will show the number of global and local monthly searches for your keyword. Below that, there will be a selection of keyword ideas, suggested by Goggle AdWords.
  • 3. Select a number of related keywords or key phrases from the aforementioned list – I suggest approximately twenty. I highly recommend that you the keep number of words that make up your key phrases between two and four.
Keyword Research in Blogs Design Tutorial

Figure 1 - Google Adword Keyword Research

  • When identifying appropriate keywords, be mindful that the ratio of monthly searches of your keywords to the number of competitions should not be less than 1 in 10. You can determine the number of your potential competitors by entering your key phrase, in quotes, in the Google search box – the number can be seen below the search box. The optimum proportion should be a minimum of 1,000 searches per month to a maximum of 10,000 competitions of your chosen keywords.

Domain Names

  • For self hosting blogs, you need to sign up for an account with an Internet Service Provider (ISP) who will host your blog on their server. Before you get to that, you need to purchase a domain name. There are many sites from which you can purchase one: Namecheap and Godaddy are just a few.
    • The approximate cost of a domain is $6. I suggest you select a .com or .net domain name.
    • Ensure that the domain name you select contains your key phrase. For instance, if your key phrase is “barbecue chicken recipes”, then you might choose the domain name “barbecuechickenrecipes.com”, or even better, “barbecue-chicken-recipes.com”. That’s because domains which contain keywords that are separated by dashes are highly ranked by search engines.


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