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Posted by nathalienahai All marketers hope to see their audiences move down their marketing funnel, eventually converting to paying customers. We reach out through social media, we create content that we hope resonates, and we optimize our sites in hopes of eliciting certain behaviors from those customers. Psychology, then—the study of mental functions and behaviors—is a foundational part of what we do. In today’s Whiteboard Friday, Nathalie Nahai—the web psychologist—explains [...]

Categories: Technology

You’d think the thrill might wear off this whole renewable energy investing thing after a while. Nope—we’re still as into it as ever, which is why we’re so pleased to announce our 14th investment: We’re partnering with global investment firm KKR to invest in six utility-scale solar facilities in California and Arizona. Developed by leading solar developer Recurrent Energy, the projects have a combined capacity of 106MW and will generate [...]

Categories: Technology

When you get a Facebook update, text message or whatever else on your smartphone, you probably get a notification. For most people, this could be an audible alert like a beep. Maybe you have your phone set to vibrate, so it buzzes. And many phones have a notification light too, but there’s one sense that has been ignored in all of this: smell. What we have here is Scentee, the [...]

Categories: Technology

NASA made history in early October by beaming a four-inch, data-packed laser the 239,000 miles between Earth and a spacecraft orbiting the Moon. According to a press release provided to Mashable, the transmission took place at an error-free rate of 622 megabits per second. The laser technology, which we reported on as it was loaded onto the spacecraft in early September, was developed by researchers at the Massachusetts Institute of Technology to [...]

Categories: Technology

    Editor’s note: This post was originally published by our partners at PopSugar Tech. Today, HTC supersized its flagship, all-aluminum smartphone. It’s called the HTC One Max, a name that reflects its mighty 5.9-inch display. In size alone, the new phone exceeds even the Samsung Galaxy Note 3, a self-proclaimed smartphone/tablet hybrid with a 5.7-inch screen. The HTC One Max is essentially a larger version of the HTC One, which launched [...]

Categories: Technology

If you thought Apple was going to quietly end the year with just a couple of new iPhones and the iOS7, you’d be mistaken. Invites sent out to the press confirm that Apple will be hosting an iPad and Mac Event on October 22 at the Yerba Buena Center for the Arts in San Francisco. While […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, [...]

Categories: Technology

Back in July, investors were disappointed with Samsung’s results for Q2 2013 though record profits were posted. But as expected at the time, the company has done better in the third quarter. The company’s earnings guidance for Q3 of 2013 is showing record breaking numbers. Samsung is predicting about 59 trillion won (around $53.9 billion) in total revenue and operating profit of about 10.1 trillion won (around $9.4 billion) for [...]

Categories: Technology

Apple today announced that it sold more than nine million iPhone 5c and 5s devices during their first three days on sale. Whilst reports on Friday suggested that pre-orders of the 5c hadn’t exhausted supply, the queues outside Apple stores for both iPhones and stories of shortages of the 5s hinted that sales would exceed the record of five million sales set by the iPhone 5. But even the most [...]

Categories: Technology

The latest generation of Apple’s operating system is here. For iPhone, iPad and iPod touch users, the iOS 7 download brings new features, better multitasking and brighter colors. But what does it mean for developers? See also: iOS 7: Here’s What’s New The latest video in our Ask a Dev series explains the differences between iOS 6′s software development kit and the iOS 7 SDK According to iOS architect Rene [...]

Categories: Technology

While most attention is focused on iOS 7 and iPhones 5s and 5c this week, Apple is preparing for its next big OS launch, OS X Mavericks. The latest preview version, DP 8, was made available to developers last night and includes APIs that allow the energy saving features of the OS to be optimised, along with new frameworks for AV Kit, Map Kit, and Sprite Kit. There’s also an [...]

Categories: Technology