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What Is EdgeRank And How To Get The Best Result Out Of It This EdgeRank algorithm can be basically defined as the sum of Edges, in which an Edge is basically anything and everything that is taking place in Facebook. So an Edge would be all kinds of comments, status updates, likes, and of course, shares. In addition, any other action that is taking place on Facebook is also an [...]

Categories: Social Media

Today, any factor could influence your advertising or marketing efforts, from region, pricing, trends to competitive behavior. This is the reason marketers are utilizing high-end and interactive mediums to bring more visibility to their brands. They deeply analyze and evaluate the external impact on their brands and customer psychology. They also suggest that advertisers should emphasize on those efforts that could have great impact on their business. Their analysis and [...]

Categories: Social Media

The invention of social media networks has impacted the online business world tremendously, to the point where there are now countless blogs and websites that are relying exclusively on said social networks in order to rake in traffic. As far as potential goes, social media seems to have a limitless amount of it, potentially allowing business owners to reach out to billions of people around the entire planet. However, the [...]

Categories: Social Media

Google Wants You to Understand How Search Works Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more [...]

Categories: Social Media

   Comics are known to be one of the most powerful communication tools, and are a unique way to communicate — using both image and text to effectively demonstrate time, function, and emotion. Today’s article is an excerpt from Kevin Cheng’s “See What I Mean” — a book that walks you step by step through the process of using comics to communicate, and providing examples from industry leaders who have [...]

Categories: Social Media

Intuit Shares a Social Media Marketing Roadmap for Brands in 2013 Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory. As we enter the second quarter next month, it’s time to focus on working on relationships. The third [...]

Categories: Social Media

The role of the media has been growing like never before. It is helping brands to fetch maximum number of customers, it is creating brand values; it is providing a ground for customer feedback and attaching customers directly with the companies. Its approaches are second to none and are widely embraced by the leading organizations. In fact, it is responsible to create big brands, enhance market visibility and improving productivity. [...]

Categories: Social Media

An excellent guide often best brings an art gallery or museum’s collections to life. Starting this week, we’re hoping to bring this experience online with “Art Talks,” a series of Hangouts on Air on our Google Art Project Google+ page. Each month, curators, museum directors, historians and educators from some of the world’s most renowned cultural institutions will reveal the hidden stories behind particular works, examine the curation process and [...]

Categories: Social Media

Yahoo, as an incorporated company, is officially 18 years old on Friday. The company was incorporated on March 1, 1995. I can’t believe there’s no Google doodle to celebrate. In fact, we’re not seeing much celebration at all. Barry Schwartz at Search Engine Roundtable has decorated his site, but that’s about it. Not even any acknowledgement on Yahoo’s own homepage. Yahoo’s actual birthday is in January (of 1994). That is [...]

Categories: Social Media

Sharing and distributing audio and video content is the most interactive activity for online marketers. They develop videos on specific products, services, events, ideas and business news and simply share them through video sharing platforms to spread awareness. It helps online users to know, understand and develop specific feeling towards the video. Today, online marketers immensely utilizing such platforms to create brand awareness, brand loyalty and connect with the customers. [...]

Categories: Social Media