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Today, businesses manage and operate in a highly complex and dynamic environment, where global enterprises are consistently giving tough completion at every level. From production level to marketing level, business entities must execute their strategies with effective balance and operational efficiency.  However, when it comes to marketing, business owners follow social media marketing trends and harness the power of Twitter and Facebook platforms. These platforms are very helpful in facing [...]

Categories: Social Media

Mashable community members gathered on June 30 to celebrate the fourth annual Social Media Day. Participants recognized the digital revolution in a variety of ways, from all-day panel discussions to nighttime networking parties. Thousands participated in the hundreds of Social Media Day events that took place around the world. Some of the most-attended events were hosted in Australia, Costa Rica and Sri Lanka. In the United States, Detroit, Mich., San [...]

Categories: Social Media

The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers saying online content has a moderate or major impact on vendor selection. The most trusted BtoB content comes from professional associations, not vendors. The most trusted and valued types of content include: Papers from industry organizations – 50%  Customer Case Studies – 48% Analyst Reports – 44% [...]

Categories: Social Media

The Supreme Court struck down the Defense of Marriage Act (DOMA) on Wednesday, triggering a rush of reactions on social media On Twitter, celebrities weighed in on the ruling, many with virtual rainbow flags waving. Check out what some famous folks, and one influentual politician, had to say about the historic decision in 140 characters or fewer. SEE ALSO: Did Red Equal Sign Avatars Affect Court’s Marriage Decisions? Did we miss [...]

Categories: Social Media

Whether you know it already or not, social media plays a critical role of influencing the search engine rankings of a website. If you publish something useful, entertaining and interesting, and then spread it around, people will start talking about it in their social circles. Their actions, which include the placement of links on their social profiles, will trigger more visits to your website. Contrary to popular belief, social media [...]

Categories: Social Media

If ever there was an optimist, it is someone who thinks that Facebook can be used for more than a social network. If you truly want to expand your business with Facebook, then you should try to understand the limitations of that expansion, and how you are not going to take over the world with your efforts on Facebook. If sharks walk the earth then go for a swim Lots [...]

Categories: Social Media

Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are [...]

Categories: Social Media

Twitter is an important communication tool for artists, designers, and photographers to exchange ideas, receive feedback, and to learn from others. Unfortunately, finding new and interesting people to follow can be quite a challenging and time-consuming task. In this article, I have listed 20 of some of my favorite photographers, retouchers, photo manipulators, digital illustrators, and typographers on Twitter, with examples of their work, to make it a bit easier [...]

Categories: Social Media

Somehow, Facebook is just getting round to this, but today, the company announced that it is launching verified Pages and Profiles. “Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook,” the company says. “Verified Pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook.” Specifically, the badges will [...]

Categories: Social Media

To say the Facebook IPO was a disaster might be a bit of an understatement. A few days after the social network went public, reports emerged that a technical issue prevented trading and many investors lost money as the stock’s value tanked. Those same investors brought lawsuits against the NASDAQ and the SEC launched an investigation into the IPO. That investigation has now come to an end. The Hill reports [...]

Categories: Social Media