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Posted by Cyrus-Shepard At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams. Think of it as conversion rate optimization for social exposure. The implications for SEO are also significant. We know from experience and studies that [...]

Categories: Social Media

Luxembourg is home to several of the world’s best-known technology brands thanks to its business-friendly tax structure and low sales tax. But Luxembourg also has a constitution which enshrines individuals’ right to privacy and makes it clear that communications are regarded as secret unless the law says otherwise. Access to secret communications data can only be granted by a judge or a Prime Minister-appointed tribunal. Skype, the Microsoft-owned Internet communications [...]

Categories: Social Media

Every day, Google Top Contributors from around the world share their product expertise with people in Google’s official forums, from sharing helpful tips to answering burning user questions. Top Contributors not only help users directly, they champion user feedback, which gives our teams valuable insight on opportunities for improvement across various products. They contribute to 250 product communities in 26 different languages, and their expertise touches hundreds of millions of [...]

Categories: Social Media

Your beautifully filtered photos will soon have companions within your Instagram feed Instagram announced on Thursday that the company will bring advertisements to the photo-sharing app in the near future, and frankly, it’s surprising it took this long. Unlike Facebook‘s famous mantra, “Move fast and break things,” its subsidiary Instagram seems to be taking a slightly more subtle approach See also: 25 Most-Followed Users on Instagram [PICS] “Seeing photos and [...]

Categories: Social Media

Ads are just a part of your Facebook news feed now. Whether they’re sponsored stories, page post ads, suggested posts, or whatever – the point is that they are there and they’re not going anywhere. With that in mind, Facebook says that they want to make the ads you see more relevant to your interests. To do that, the company is announcing an update to their algorithms that they say [...]

Categories: Social Media

Twitter released an update Wednesday that makes it easier to keep up with conversations on the social network. Now, Twitter.com and Twitter’s mobile apps show conversations in chronological order. Tweets in a conversation are connected using a vertical line. See also: 25 Twitter Accounts to Make You Laugh Up to three tweets in a sequence are shown connected on your home timeline, so you can catch up on a whole [...]

Categories: Social Media

In our digitally-driven age, most companies will eventually encounter a social media-driven crisis. Perhaps an employee accidentally tweets an insensitive remark on the company account, or the business is suddenly caught in a whirlwind of negative commentary on Facebook. Whatever the case, you need to be prepared for any blowback that might occur – and it likely won’t be comforting. Whether the crisis was instigated internally or externally, it’s important [...]

Categories: Social Media

During a neighborhood gathering I met a small business owner and after sharing our respective backgrounds, he proceeded to tell me his troubles with not having the time to keep his website current. Competitors were seemingly overwhelming his category online. He also disclosed that his offering requires a bit of an educational sales cycle and the industry category has had some mixed press. As we talked, I learned that innovations [...]

Categories: Social Media

In this episode of Search Engine Journal TV, I caught up with Josh Waldman, the Author of Job Searching With Social Media For Dummies.  Here are just a few of the highlights from our chat:   Standing out in a Noisy Online World  The #1 Thing You Can Do to Find a Job The Power […] Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where [...]

Categories: Social Media

Marketers With Beards! Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One. With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal. Yet many executives I’ve talked to feel as if they are watching from afar [...]

Categories: Social Media