Blogs-design.com

helping you build a better website

Posted by randfish One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others. In today’s Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey question. [...]

Categories: SEO

Posted by willcritchlow In the early days of search, Google used only your typed query to find the most relevant results. We’re now increasingly seeing SERPs that are influenced by all kinds of contextual information — the implicit queries. In today’s Whiteboard Friday, Will Critchlow covers what exactly that means and how it might explain why we see “(not provided)” in our analytics more often than we’d like. WBF – [...]

Categories: SEO

Posted by randfish Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit of effort to keep it there. If people click through to your site only to click their back buttons and look for another result, the search engines are going to catch on, and you could fall in the rankings. In today’s Whiteboard Friday, Rand helps [...]

Categories: SEO

Google Digs Deeper into Social Business: As a key part of Google’s approach to the Social Business market, they last week launched the Google+ API Domains. The feature, which will allow companies to develop business tools over the Google+ platform, consolidates the social network as a solution that aims to meet the needs of the enterprise user not only in making connections and social relations within the corporation, but also as [...]

Categories: SEO

Posted by Cyrus-Shepard Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. This year, for the first time, Dr. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. The results were surprising. After Page Authority, a URL’s number of Google +1s is more highly correlated [...]

Categories: SEO

It seems that Google foresees a future with their Glass wearable computer everywhere. And they are making preparations with that in mind. The company has been granted a patent for “pay-per-gaze” advertising, which involves tracking a consumer’s eyes using a Google Glass-like sensor to detect when the person is looking at real world and online ads. With this eye tracking, Google will be able to tell advertisers (for some fees, [...]

Categories: SEO

In what seems to be a response to increased anxiety about the privacy of data stored online among both consumers and businesses following revelations of extensive spying by US government agencies, Google announced that Google Cloud Storage, a service used by third-party developers to build cloud apps, now automatically encrypts all data before it is written to disk. Google is not charging anything extra for the service.    Users of [...]

Categories: SEO

The following is a guest post contributed by Caleb Whitmore, founder of GACP Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast and aspiring mountaineer. BEST Practices: Google Analytics Conference Boston, September 19 Seattle, November 14 As a digital analytics firm, we obviously love the constant connectedness of social media, mobile devices and the web. But we are also the first to admit that the never-ending noise leaves little [...]

Categories: SEO

Google updated their content guidelines for links recently causing a bit of buzz amongst the SEO community, mostly from those looking for clarification. I’ll get to that shortly, but something else popped up that’s worth debunking. The link scheme clarifications directed at webmasters also attracted a post from ZDNet via Tom Foremski’s sensationally titled article, “Did Google just kill PR agencies?”. In case you didn’t know, PR agencies do a [...]

Categories: SEO

Posted by Dr-Pete At MozCon last month, I gave a talk titled “Beyond 10 Blue Links” that included 85 screenshots of Google SERP features that went beyond the traditional organic listing: I purposely tried to overwhelm people and to show just how much the landscape is changing, but the truth is that this was just one part of the big picture. So, I’d like to take a deeper journey today [...]

Categories: SEO