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Companies large and small continue to evolve and even grapple with how to scale meaningful connections with prospects, customers, the media, potential employees and many other constituents. One of the most valuable and overlooked resources for social engagement with the public are the people within a company. Looking beyond the corporate communications and marketing department, companies like Dell (a TopRank client) are making major investments in time and resources to [...]

Categories: SEO

Birthday Emails #Infographic –This email client solution provider conducted research involving more than 180 B2C brands—including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits—shows that there’s plenty of opportunity for brands to delight subscribers with best wishes on their special day. Check out the stats and tactics below to learn the who, what, when, why and how of birthday emails. Exact Target Can Cameo Make Two-minute Movies as Addictive as [...]

Categories: SEO

Posted by randfish The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls. In today’s Whiteboard Friday, Rand explains what effect that has on long-tail searches, and how those continue to evolve. Whiteboard Friday – How Google is Changing Long-Tail Search with Efforts Like Hummingbird For reference, here’s a still of [...]

Categories: SEO

Posted by Dr-Pete The days of 10 blue links are over, and Google’s search result pages seem to be evolving on a daily basis. We often see new SERP features in isolation, so I had an idea—what if I put all of them (or, at least, all of the big ones), on one mega-SERP? The following is a visual guide to the state of Google in 2013. A few disclaimers [...]

Categories: SEO

We recently re-imagined in-app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, behavior and conversions.  As a follow-up from this week’s Summit, today we’re excited [...]

Categories: SEO

Though I don’t think you can define the true difference between white hat and black hat SEOs, as all of us are trying to manipulate Google’s search terms to put our site (or a client’s site) at the top of the SERPs. Though this doesn’t mean there isn’t a direct difference, I like to define […] Author information Charles Floate SEO Engineer at Wow Internet Charles Floate is an SEO [...]

Categories: SEO

Our team is committed to keeping you at the bleeding edge of data. That’s why we’ve continually made the content at our annual user summit more accessible. Last year we liveblogged the event on social and published a recap of key announcements. But we’ve heard you loud and clear: you want more. So we’re excited to fulfill that request: this year, we’re extending a virtual invitation to all our users. [...]

Categories: SEO

The growing success of online businesses owing to their SEO activities is a testimonial to how important these services are for the growth of businesses today. As a result of this very need, there has been a rapid increase in the number of SEO providers who promise to work wonders for your online business. If you are one of those who are looking to implement SEO for your business online, [...]

Categories: SEO

Google has acquired Bump, the application that lets users touch devices to share files and information and one of the top 25 best-selling iPhone apps of all time. Bump and Flock, the collaborative photo sharing service it founded last year, will continue to maintain their services but the company said users should stay tuned for future updates. The terms of the deal were not disclosed. It’s unclear why the tech [...]

Categories: SEO

Analyzing data to gain insights into your business and marketing efficacy is just step one. Taking action on that data is the all too important next step. The Google Analytics team continues its focus on making analytics actionable with the latest additions to the Content Experiments Platform. Together, these new features make Google Analytics A/B testing engine more powerful than ever! Google Analytics users who have linked their accounts to [...]

Categories: SEO