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The following post originally appeared on the DoubleClick Advertiser Blog.   Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports, building macro-enabled spreadsheets, and wrangling your data into a specific format for a specific presentation — only to do it all over again in a [...]

Categories: SEO

It’s really easy to add an event listener in jQuery. It’s equally easy to remove an event listener. You might want to remove a listener because you don’t care to perform any actions on that event anymore, to reduce memory usage, or both. But let’s say you’ve attached several listeners to the same event. How do you remove just one of them? Namespacing can help.   Let’s look at code. [...]

Categories: SEO

Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site. Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate… Please visit Search Engine Land for the full article.

Categories: SEO

You’re probably used to downloading email attachments, but each of those files takes time to download, eats up space on your device, and can get buried deep inside your “Downloads” folder. With today’s update to Gmail, you can skip that whole process. Instead, you can view attachments and save files directly to Google Drive without ever leaving Gmail, making it easy to access them later from whatever device you’re on—computer, [...]

Categories: SEO

Users prefer fast sites. And businesses benefit from it: faster sites tend to have lower bounce rates, increased customer satisfaction and better engagement. Site owners agree, and it shows in their actions taken to optimize site speed: we’re pleased to see from our own benchmarks over the last two years the web is getting faster (not only desktop, even mobile access is around 30% faster compared to last year). Making [...]

Categories: SEO

We all remember the days when we’d arrive at school, permission slips and bag lunches in tow, ready to venture forth on a field trip. Those were the days we waited for all year. Yet most field trips cost money, require lots of planning, and can only go as far as a school bus can take you. Today we’re launching a new initiative on Google+ called Connected Classrooms that enables [...]

Categories: SEO

Posted by Dr-Pete As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It’s easy to think of Google as an unstoppable force, but, like any company, Google has weaknesses and their behavior suggests some very real fears about the future. Fear #1: Lack of revenue diversity Google does everything, right? [...]

Categories: SEO

Is your website slow? Use these free website speed testing tools to get information about your website’s loading speed and performance, as well as an understanding of issues that slow your site down. Continue reading… Continue Reading: Free Online Tools for Testing Your Website’s Speed     

Categories: SEO

Last year we launched Universal Analytics, a new technology that allows you to measure customer interactions across platforms and devices. As we announced at the 2013 Google Analytics Summit, we’ve been working on a solution to help you upgrade your existing properties to the new infrastructure without losing any historical data.Today, we’re announcing the Universal Analytics Upgrade Center, an easy, two-step process to upgrade your existing properties from classic Google [...]

Categories: SEO

50 Powerful Statistics About Tech Mega Trends Affecting Every Business – There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend. @ValaAfshar Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce - Congratulations to Chris Baggott, founder of Compendium (and Exact Target) on the aquisition [...]

Categories: SEO