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Advertise here with BSA Claire Gatenby is Creative Director at Squashed Pixel, a Yorkshire UK based web design agency. She is responsible for leading all Squashed Pixel’s Shopify projects, from the design phase through to the build stage. Some designers might be discouraged by the thought of designing an online store. Just thinking about the work involved to make the shop experience run smoothly might be enough to put you [...]

Categories: Internet Marketing

Posted by Cyrus-Shepard Imagine a product similar to Google Alerts, only much better. It’s built specifically for marketers and SEOs. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority. To top it all [...]

Categories: Internet Marketing

Advertise here with BSA How do you know when you are successful? If you’ve ever questioned your freelancing success, you’ll want to learn the principles of successful freelancers. Running an effective freelance business is a learning process. Even experienced designers still have plenty to learn about the business aspect of freelancing. In this post we’ll look at 10 principles that I have learned from my own experience, and have observed [...]

Categories: Internet Marketing

The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy. A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where we lose referrer information and those visits end up being labeled as ‘Direct’ inside of our analytics. This can happen for a [...]

Categories: Internet Marketing

   I don’t know about you, but I wake up every morning with at least 10 emails that I didn’t have when I went to sleep. While most people probably know that these emails aren’t being sent manually by some sleep-deprived, coffee-fuelled intern, many people don’t understand the ins and outs of the systems that automate tasks such as sending email. (Image: Don Schuetze) That’s where cron and WordPress Cron [...]

Categories: Internet Marketing

Do you know which companies are visiting your site right now? Are you able to automate your marketing messages to reach different audiences based on their behavior on your site? How about scoring leads to ensure your sales team knows who should make it to the top of their calling list? If you find yourself answering no to some or all of these questions, you’re not alone. The scenarios above [...]

Categories: Internet Marketing

25 Awesome Social Media Tools (Your Brand Should Be Using) – When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job. Having the platforms and apps in place to effectively measure your ROI and maximize your social strategy will ramp up your results. This infographic from The Social Media Strategies Summit takes a closer look at 25 free [...]

Categories: Internet Marketing

   Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price. However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom [...]

Categories: Internet Marketing

Posted by briansolis Search is a natural step in the discovery process. In a web-based world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might [...]

Categories: Internet Marketing

Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics team members and Google thought leaders share a glimpse into the future of Analytics and our users and partners have the opportunity to network and share ideas. The 2013 theme of the Summit is Access, Empower, Act. So how does that translate to practical terms? As shared at the Summit, we [...]

Categories: Internet Marketing