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Posted by Cyrus-Shepard At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams. Think of it as conversion rate optimization for social exposure. The implications for SEO are also significant. We know from experience and studies that [...]

Categories: Social Media

Users prefer fast sites. And businesses benefit from it: faster sites tend to have lower bounce rates, increased customer satisfaction and better engagement. Site owners agree, and it shows in their actions taken to optimize site speed: we’re pleased to see from our own benchmarks over the last two years the web is getting faster (not only desktop, even mobile access is around 30% faster compared to last year). Making [...]

Categories: SEO

   As Web designers, we are largely constrained by the layout features available to us. Content placed inside a container will often naturally extend the container vertically, wrapping the content. If a design requires elements to remain a certain height, then our options are limited. In these cases, we can only add a scroll bar or hide the overflow. The CSS Regions specification provides a new option. Support Regions are [...]

Categories: Website Design

We all remember the days when we’d arrive at school, permission slips and bag lunches in tow, ready to venture forth on a field trip. Those were the days we waited for all year. Yet most field trips cost money, require lots of planning, and can only go as far as a school bus can take you. Today we’re launching a new initiative on Google+ called Connected Classrooms that enables [...]

Categories: SEO

What Makes Content Go Viral? The book, Contagious: Why Things Catch On, by Malcolm Gladwell has some pretty fantastic research on how content goes viral. See what compels people to click and share content. Content consumption is relatively static compared to content generation, so there is only so much attention to go around. [Infographic] Leaderswest Easier Recovery for Hacked Sites – Google adds new features to Webmaster Tools “Security Issues” to [...]

Categories: Internet Marketing

Advertise here with BSA Freelancing rates are one of the most emotionally charged issues that we freelancers discuss online. People have all kinds of opinions when it comes to rates. But it’s a topic that often comes up during this time of the year. Many freelancers naturally want to increase their rates when a new year rolls around. If you plan to raise your rates in January, now is the [...]

Categories: Website Design