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The following post originally appeared on the DoubleClick Advertiser Blog.   Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports, building macro-enabled spreadsheets, and wrangling your data into a specific format for a specific presentation — only to do it all over again in a [...]

Categories: SEO

In the past, the term microsites had often been used interchangeably with mini-sites, those one page stand-alone Web pages used by direct marketers in the 90s. Mini-sites became popular with the introduction of Google’s revolutionary (at the time) pay-per-click business model. Microsites are perfectly acceptable to serve as landing pages or hubs for search engine advertising. This is one main reason for creating microsites – to create a hyper-focused website [...]

Categories: Internet Marketing

Advertise here with BSA Do web designers and web developers need the services of a social media specialist? The answer is…it depends. Here are some key questions to help you find out if you need the services of a social media specialist: Do you want to grow your business? Do you have a product to sell? Do you operate a blog for profit? Is the traffic to your website or [...]

Categories: Internet Marketing

It’s really easy to add an event listener in jQuery. It’s equally easy to remove an event listener. You might want to remove a listener because you don’t care to perform any actions on that event anymore, to reduce memory usage, or both. But let’s say you’ve attached several listeners to the same event. How do you remove just one of them? Namespacing can help.   Let’s look at code. [...]

Categories: SEO

Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site. Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate… Please visit Search Engine Land for the full article.

Categories: SEO

You’d think the thrill might wear off this whole renewable energy investing thing after a while. Nope—we’re still as into it as ever, which is why we’re so pleased to announce our 14th investment: We’re partnering with global investment firm KKR to invest in six utility-scale solar facilities in California and Arizona. Developed by leading solar developer Recurrent Energy, the projects have a combined capacity of 106MW and will generate [...]

Categories: Technology

In this tutorial, we will show you how to create sci-fi concept art by illustrating an astronaut that is performing maintenance during a space walk. Let’s get started.   <hr /> Speed Painting Video <hr /> Tutorial Assets You will need the following assets in order to complete this tutorial. Please download them before you begin. If they are not available, you will need to find alternatives. Astronaut stocks (Multiple) [...]

Categories: Website Design

7 Super Tips for Creating Powerful Infographics – What better way to demonstrate the power of the infographic than with an infographic! Follow these steps to consider when planning, creating and sharing infographics that get shared and drive traffic on the visual web. Create knockout infographics that can give your marketing a visual flair. Entrepreneur How Facebook is Building a Global Marketing Ecosystem Around its Products – Facebook’s Preferred Marketing [...]

Categories: Internet Marketing

Advertise here with BSA After you’ve been freelancing for a while, you may decide to move. And of course, wherever you go, that’s where your freelancing business is. While local moves probably won’t affect your freelancing business much, there are definitely some factors to consider when you move to a new city or even a new state. In this post, I list six factors that may affect your freelancing business [...]

Categories: Internet Marketing

   Have you ever submitted design files to a development team for production and a few weeks later gotten something back that looks nothing like your original work? Many designers and design teams make the mistake of thinking that their work is done once they’ve completed the visual design stage. A design is more than a simple drawing on a canvas in Illustrator, Fireworks or Photoshop; it is a representation [...]

Categories: Website Design