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Grunting, dead-eyed and stiff — this is how Nokia portrays iPhone users in its latest ad. Posted to YouTube on Friday, the video shows a horde of zombies that look suspiciously like overexposed flash photos (complete with pallid skin and red eyes) moving past our soon-to-be victim Eventually, he walks on to encounter one member of the living dead (a.k.a. the Apple fanboy) mindlessly taking photos with its iPhone 5. [...]

Categories: Technology

   In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of ways — by writing books and articles, speaking at conferences all over the world, delivering in-house training workshops at wonderful companies, and simply doing the work for a great many clients. [...]

Categories: Blogging News

Posted by iseff The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn’t included much content about mobile, the app ecosystem, and app marketing. Rand has written before about his thoughts on App Store Optimization (ASO) and mobile apps, but with the dramatic [...]

Categories: SEO

As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives credit to the final interaction, they’re turning to full credit measurement. To help you make sense of the full customer journey, we’ve been focused [...]

Categories: SEO

Having a website is not enough for commercial success. Citations are equally important. They mention of your business name on other websites. Although the appearance of the name is enough, it is important that the contact address and numbers related to your business are also included in the citation. In this manner, your company will not get mingled with other businesses that are of a similar genre or possess similar [...]

Categories: Internet Marketing

Whether you know it already or not, social media plays a critical role of influencing the search engine rankings of a website. If you publish something useful, entertaining and interesting, and then spread it around, people will start talking about it in their social circles. Their actions, which include the placement of links on their social profiles, will trigger more visits to your website. Contrary to popular belief, social media [...]

Categories: Social Media

If ever there was an optimist, it is someone who thinks that Facebook can be used for more than a social network. If you truly want to expand your business with Facebook, then you should try to understand the limitations of that expansion, and how you are not going to take over the world with your efforts on Facebook. If sharks walk the earth then go for a swim Lots [...]

Categories: Social Media

Posted by Cyrus Shepard Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?  When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results can be disastrous.  In the past year, because [...]

Categories: SEO

Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are [...]

Categories: Social Media

Advertise here with BSA A look at real A/B tests across several large enterprises suggests: everything. Designing a navigation bar can be a humbling exercise. We want to consider our visitors’ natural orientation when browsing a site, along with their short attention span, and lay out a navigation structure that’s logical yet elegant. So what’s most important when designers think about navigation bar and sub-navigation usability practices? In this post, [...]

Categories: SEO