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Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important to understand the entire customer journey so you can measure all of the [...]

Categories: Affiliate Marketing

While I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales. Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive. Of course, not all content needs to “sell” in terms [...]

Categories: Internet Marketing

Advertise here with BSA In this post we have collected some beautiful single page portfolio designs. Be sure to check out our previous posts on the topic below. Enjoy! 35 Nice Single Page Web Designs 45 Portfolio Sites Mariusz Madeawkward Hatchinc Isaacgc Dashcreative Andrewlohman Humcreative Andyisonline Zoltangarami Cedricvella Twigglegraphics Majasavic Anthonyzaccardi Levelup Joscelyngainie Alexcarpenter Betatakaki Christopher-ware Freesbie Niuenso Matiasgallipoli Milkandpixels Quartzstudio Georgebadea Marlonmessam Jonrundle Edenpulse Carlosousa Hungree Wildbluetech Cleansimpleclear Markurainedesign Lyttle [...]

On Monday, Microsoft premiered a television ad that portrays its Internet Explorer as the defender of user privacy among modern browsers. The ad highlights IE’s use of Do Not Track and its Tracking Protection Lists as effective tools in preserving online privacy, implying that Google’s Chrome, Mozilla’s Firefox, Apple’s Safari and Opera fail to keep up with Microsoft’s principled stand on privacy. Six months ago, Microsoft might have had a [...]

Categories: Technology

Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a little time, let’s see what’s going on with Facebook” and an hour later you look at the clock and realize that you’ve got nothing to really show for your time. [...] Author information Nick Stamoulis Nick Stamoulis is the President of Brick Marketing, a full [...]

Categories: SEO

Social Media Day is a day to celebrate the ways in which social media has changed our lives for the better. It’s also a celebration of people — you, the people who make social media so fun, useful, informative, and enlightening We are thrilled to share that this year’s Social Media Day will be held Sunday, June 30, 2013! Last year, hundreds of meetups involving thousands of people took place [...]

Categories: Social Media

Twitter has launched what it described as a 21st Century version of the mixtape. Available as an app for iPhone and iPod touch and on the web, #music allows Twitter users to discover and listen to music. In order to listen to full songs, rather than just snippets, however, you’ll need either a Spotify premium or Rdio account. The app has a number of different tools for helping you discover [...]

Categories: Social Media

We’re always looking for ways to expand the use of renewable energy. To date we’ve committed more than $1 billion to renewable energy project investments, signed agreements to procure wind power near our data centers, and installed solar panels at our corporate headquarters. It’s also important to work directly with our utility partners to find solutions that will make more renewable energy available for us and for others. The most [...]

Categories: Technology

IBM has no stomach for low-margin businesses, which is why Big Blue may be ready to dump its commodity server business — i.e., servers that run on Intel-compatible “x86″ processors. If the reported talks with Lenovo lead to a sale, the move would mark IBM’s final break with the low-end computer business. A Win-Win The deal would be a win-win for both companies. Lenovo, which bought IBM’s PC business in 2005 for [...]

Categories: Technology

In 2011, LulzSec was a name that everybody knew. They were the hacking group behind the PlayStation Network hack of 2011 that brought the service down for more than a month. They were also responsible for a number of other attacks on companies over the course of a few months. Since then, the members of LulzSec have been rounded up and taken to trial. The latest trial saw Cody Kretsinger, [...]

Categories: Technology