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This post originally appeared on the Google Analytics Japan blog. Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of websites designed to help consumers around the [...]

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These days, moms use technology in a ton of creative and resourceful ways to keep their families running smoothly. As a working mom myself, I use Google Calendar to keep track of our three busy kids and all their different activities, sports and schools. Technology also keeps us connected—I’m always amazed at how a Google+ Hangout between my kids in California and their grandparents in France can make the distance [...]

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Up until now, only older iDevices have had the ability to downgrade to previous firmware versions using the Limera1n exploit and SHSH blobs, but that ability has now been ported to newer A5-powered iDevices like the third-gen iPad and the iPhone 4S. This news comes by way of the iPhone Dev-Team, stating that redsn0w version 0.9.11b1 directly supports the restoration of older firmware versions to your jailbroken iPhone or iPad. [...]

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   The Web has become increasingly interactive over the years. This trend is set to continue with the next generation of applications driven by the real-time Web. Adding real-time functionality to an application can result in a more interactive and engaging user experience. However, setting up and maintaining the server-side real-time components can be an unwanted distraction. But don’t worry, there is a solution. Cloud hosted Web services and APIs [...]

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Facebook just got a little bit more like Apple and Google. The company announced on Wednesday that it is building its own app center. It will also enable paid Facebook apps for the first time. Users currently search for apps on Facebook using the same search bar they use to find people, groups and events. In the coming weeks, they’ll be able to search from a dashboard that looks much [...]

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Many developers save time by using the Google Analytics API to automate Analytics reporting tasks. For example, you can use the API to create a dashboard to report data across multiple profiles. The Google Analytics App Gallery includes many 3rd party solutions that do this. What if you want to build something quickly that’s custom-tailored  to your business? You would typically have to spend time learning the API, figuring out [...]

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While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to tell after visiting other countries are usually the most meaningful. Sure “stuff” is fun to [...]

Advertise here with BSA Freelancing seems like one of the most lucrative job titles. And it’s true that setting your own hours and working on interesting projects can be a lot of fun. But there is also the matter of looming deadlines and touchy clients you need to keep satiated. One of the most important tools for a freelancer is their work station. You can’t get anything done if your [...]

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   What if someone came to you and said, “I’ve designed this great website, but people don’t stay on it. Why?” How would you respond? Would you ask them whether they have done extensive A/B testing? Would you recommend testing the usability of the website? People like to test a number of metrics to see why people are not staying on a website. I think sometimes we spend so much [...]

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The Google Anita Borg Memorial Scholarship honors the memory of Dr. Anita Borg, who devoted her life to encouraging the presence of women in computing and founded the Institute for Women in Technology in 1997. Anita passed away in 2003, and we created the Anita Borg Memorial Scholarship in 2004 to honor her memory. Anita’s legacy lives on today through this scholarship and the organization she created, which has since [...]

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