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Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not familiar with digital attribution, it’s about distributing credit to all of the elements of your [...]

Categories: Blogger Articles

Last summer, we announced a joint scholarship program for aspiring journalists with the Associated Press, administered by the Online News Association. Congratulations to the six students who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media: Emily Eggleston, 24, graduate student at the University of Wisconsin, Madison, studying journalism and geography. Reginald James, 30, undergraduate student at the University [...]

Categories: Blogger Articles

Not to be confused with that old HTC EVO 4G, the new HTC EVO 4G LTE has been officially announced and unveiled by Dan Hesse and the team at Sprint. Those last three letters make all the difference, as the original HTC EVO 4G only made use of the company’s WiMAX network. And LTE is faster. They’ve gone big and powerful for this outing, inserting a 4.7-inch 720p Super LCD [...]

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Most companies find it difficult to break into their respective realms effectively when there are other businesses that have already become well established. Many people are now going to small businesses to get the personalized attention and information they need, since so many chain stores have resorted to hiring sales associates with little to no knowledge of what they are selling. Since people have been burned one too many times [...]

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If you flip through your TV channel guide, it’s hard not to notice the number of contest-based shows. Whether people are competing to be the next music icon, lose weight or play games using household products the common theme is competition and a chance to win big. TV producers are smart and continue to find success from audiences who like to compete and love to win. This same idea can [...]

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South African rock designs. Brazilian street graffiti. Australian aboriginal art. Today we’re announcing a major expansion of the Google Art Project. From now on, with a few simple clicks of a finger, art lovers around the world will be able to discover not just paintings, but also sculpture, street art and photographs from 151 museums in 40 countries. Since we introduced the Art Project last year, curators, artists and viewers from [...]

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Facebook and Google have both been accused of back and forth copying of one another, with Google+ getting a lot of that negative attention. Now it seems that Google has created a vending machine for its Mountain View headquarters that dispenses computer accessories. This is exactly what Facebook did back in the spring of 2011. Basically, these machines were first used by Facebook to save time and money when ordering [...]

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A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we’ve been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on Facebook. Both studies seem to add more evidence to the case we have been building for most of the past month: Ultimately, Facebook users interact with brands on their own newsfeed and rarely, [...]

Categories: Blogging News

This is a guest article contributed by Vail Joy. As Opera evangelist Bruce Lawson puts it, “Everyone’s talking about HTML5”. It’s perhaps the most hyped technology since people started putting rounded corners & gradients on everything. In fact, a lot of what people call HTML5 is actually just old-fashioned DHTML or AJAX. Mixed in with all the information is a lot of misinformation. HTML5 is simply a new set of [...]

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Each month, we bring together a selection of the best tutorials and articles from across the whole Tuts+ network. Whether you’d like to read the top posts from your favourite site, or would like to start learning something completely new, this is the best place to start! Psdtuts+ — Photoshop Tutorials Our First Look at Photoshop CS6 – Now Available in Beta Today, Adobe announced some big news. Photoshop CS6 [...]

Categories: Blogger Articles